Make Like a Musician

Why Staccato Copy Gets Read by Julie Escobar It’s funny sometimes.  A while back I had a new client call who absolutely was, “in LOVE with Connie’s copy!” “Awesome”, I said. (She’s amazing after all.) He proceeded to say he needed his entire s
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Be a Lifelong Learner

There’s Opportunity Everywhere by Julie Escobar I loved what I witnessed at the annual National Speaker’s Association conference. Speakers of every level of their industry and experience came together to celebrate–and to LEARN.  While I’m sure there were a few
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Five Fun Ideas to Market Your Speaking Business

And Have a Little Fun While You’re At It! I’m often asked what little things speakers and coaches can add to their marketing plans that might help tip the scales in their favor with event planners and clients. Here are five fun strategies to consider:  Use your new content
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Ratchet Up the Passion…

And You Might Be AMAZED at What You Attract! If there’s one thing I’ve learned through all of my years working in the speaking and training industries it’s that the most successful people – those who seem to effortlessly rise to the top and stay there have many common denominato
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Too Busy to Stay Connected…

The Four Things You’re NOT Doing (You Know Who You Are!) That Could Be Costing You Business I hear it all the time from busy coaches, trainers and speakers, “I’m so busy working IN my business – there’s just not enough time to work ON it!”  You’re not alone.  That’s the ‘devil’s in th
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Networking Savvy for New Speakers

First Steps… Networking Savvy for Sales and Service Professionals requires much more than printing up business cards. By definition, networking means to weave a relationship fabric with local like-minded individuals for support and mutual assistance. To succeed, you must continu
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