Time to Clean Out Your Content Closets by Julie Escobar One of the things that speakers and coaches tend to forget is that they already have a treasure trove of content in their “closets”. All right, so they might actually be on a hard drive, or a file folder, or a desk dr

Why Staccato Copy Gets Read by Julie Escobar It’s funny sometimes.  A while back I had a new client call who absolutely was, “in LOVE with Connie’s copy!” “Awesome”, I said. (She’s amazing after all.) He proceeded to say he needed his entire s

There’s Opportunity Everywhere by Julie Escobar I loved what I witnessed at the annual National Speaker’s Association conference. Speakers of every level of their industry and experience came together to celebrate–and to LEARN.  While I’m sure there were a few

When One Thing Leads to Another by Julie Escobar I was deep in the creative process this week. Working on a project late one evening with a dear friend and client Susan Young who mentioned she was getting all her “ducks in a row” before heading to Orlando for the NSA17 con

And Have a Little Fun While You’re At It! I’m often asked what little things speakers and coaches can add to their marketing plans that might help tip the scales in their favor with event planners and clients. Here are five fun strategies to consider:  Use your new content

Absolutely! Mixing your Message Mediums is Smart Business By Speaker’s Choice Team While coaches, experts, trainers and top agents will all tell you that CONSISTENCY in your message is KEY to staying top of mind and a consistent pipeline of referrals – most will also share that

The Four Things You’re NOT Doing (You Know Who You Are!) That Could Be Costing You Business I hear it all the time from busy coaches, trainers and speakers, “I’m so busy working IN my business – there’s just not enough time to work ON it!”  You’re not alone.  That’s the ‘devil’s in th